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John Bjornson

Two thoughts.

First, you're dead on with respect to the role of true leadership -- owning the problem, even if to look from that perspective temporarily to gain perspective on what's really important and what really helps most in the short-, and more importantly the long-term.

Secondly, I've found the same question out there with respect to curing diseases in my National MS Society board work. Michael J. Fox did an Op Ed piece a few years back, asking 'Who's in charge of Finding Cures?' The answer is the same with MS as it is with Parkinsons -- nobody. So, I've brought this question to National MS Society's CEO, Nat'l Board Chair, and top Research EVPs. I started asking the question, 'how much will it cost to cure MS?' No one had an answer -- each started talking about the different research projects that will provide more clues, all of which are good building blocks, and this brought me back to the question to them they had never thought to ask, but resonated all the same, 'why aren't we developing a blueprint for curing this disease?' We don't have that all built out yet, but my question seems to have changed the big picture outlook & realization that the disease doesn't get cured that quickly until someone is ready to at lesat try to answer that question. Oddly, I may have had more influence just asking a question than I have in actually trying to DO some good things there...

I guess that gets a bit away from the intent of your point, but the point is that we often can make the bigger impact just by asking the bigger questions and expanding the agenda to more closely align with our true shared goals. Follow all that up by giving a shot at trying to answer the bigger question. Clients, like ourselves, have often spent too much time stuck in the forest, and it's often not intentional -- they just benefit from the fresh perspective asking the question.


Hey there, saw your post about your daughters diagnoses on twitter. First: I like the content of your blog, Second: I too believe that medicine must be more integrated. My Celiac diagnosis took years, and would have taken longer had I not persisted in getting answers. Thank goodness your daughter has you fighting for her.

By the way: I just moved back to Denver after living in the Seattle area for 11 years. If you need help regarding gluten-free, please don't hesitate to ask. We have four Celiac's in our extended family, two of which are children (ages 10 and 5).

Happy GF Eating


Thanks DeAnna! I have to give my wife the credit. She did a ton of work to get us to diagnosis. Best of luck!


I would be willing to pay for a holistic approach to medicine AND business. It is a much needed practice and should soon become a norm in organizations instead of a rare occurrence.

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